Movement in Market Space

Seed idea: Can we formally define the space of a market to describe the movement of a product's position? With connections to jobs to be done and examples of Basecamp's jobs.
Part 1: 00:11
Introduction to a formal idea of market space, three jobs Basecamp does, turning the jobs into basis vectors for a neighborhood of a market space.


Part 2: 16:00
Vectors in market space as functional systems, locating struggles in existing systems, value as degree of struggle, struggle on the demand side as design requirements on the supply side.

Part 3: 23:46
Trade-offs, choosing where to "move" the product, supply-side motivations, how market space changes, how trends affect the stability of market locations.